Posted by: Admin | August 26, 2009

I’m Crying in My Beer… How Could They?!

Beer prices are going up
Anheuser-Busch InBev and MillerCoors say they will raise prices.

Posted by Elizabeth Strott on Wednesday, August 26, 2009 8:37 AM

Budweiser © Spencer Platt/Getty ImagesBeer drinkers, get ready to shell out more for a Bud: Anheuser-Busch InBev (AHBIY) is boosting the price of its brews.

The increases will occur later this year and will cover “different price tiers,” the company told The Wall Street Journal late Tuesday.

“We do plan on taking prices up in the fall on the majority of our volume in the majority of the U.S.,” Dave Peacock, president of Anheuser-Busch InBev’s U.S. division, told the paper. “The environment is very favorable, we think.”

Rival MillerCoors also plans price increases. “We have seen very strong pricing to date this year, and we are projecting a favorable pricing environment moving forward,” Brad Schwartz, the vice president of revenue management and sales development at  MillerCoors, told the Journal. MillerCoors is a joint venture of Molson Coors (TAP) and SABMiller (SBMRF).  More of this story

So… what does this mean for those of us who are unemployed

What about Miller Mondays??? 
What about

Is no one thinking about us?  The Army of Unemployed people who NEED beer?   Sure, you raise your prices when we need you most!

I guess, we are left with only 2 options:

  • Try extra hard to get a job before the Fall, when these increases take effect (as if we weren’t motivated enough already!)
  • Or… try putting a “Pity Pail” at your front door that says something like
    • “Money for Millers”
    • “Singles for Suds”
    • “Dollars for Drinking”
    • Or the old standard…. “Why lie, I need a beer!”
Hopefully your friends will get the hint, and you’ll accumulate enough donations to support your afternoon drinking even after the price increase!  And, if by some amazing chance, you have a job by the Fall, well then, you can take all your friends out with their donations to celebrate!
(if you are wondering how you can throw a dollar in my pity pail.. you can find a virtual version over to the right!)

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